A Professional Web Developer and SEO expert. They manage my website and SEO, which have been at the top of my category search rank.
Ahmed Oyelowo – C.E.O. Foresight BI & Analytics
CLIENT
Foresight BI & Analytics is a top Business Intelligence and Data Analytics firm in Nigeria. By employing Microsoft’s BI and Data Analytics technologies, they offer world-class Training and Consulting Services.
CHALLENGE
We were approached by Foresight BI & Analytics, with a simple service request, to design a professional & immersive corporate website & to rank #1 in their niche, on the top Search Engines (Google, Bing & Yahoo), with the focus keyphrase “Power BI Training In Nigeria”, in mind, as well a number of related phrases.
A tough but achievable request, considering
- We had to design a modern, responsive and well engaging website..
- The design had to be structured for best possible conversion, maximum dwell time and also very dynamic.
- The competitive nature of the niche on search engines, locally & internationally.
- The incredible milestones already covered by top ranked search results (competitors), in terms of ranking and domain authority.
- As a data driven firm working with a data based firm, we also had to deliver timely reports using special data analytic tools, for performance & optimization.
STRATEGIC APPROACH
To design on a high converting and aesthetically pleasing website, we had to incorporate the company’s identity into our design, to deliver a well structured pattern, pleasing to users. And with the right structure, utilizing fitting fonts and appropriate company & stock images, we were able to design a website fully functional, modern & with great UI/UX experience to the client and most especially to the target users.
As a new site, we had a lot to accomplish in terms of building domain authority & driving traffic. By working with the content creating department, we were able to make the website highly engaging by creating search engine optimized contents, valuable & informative to users.
RESULT
We have designed a fast, fully immersive and converting SEO website. The authority of the company on the Power BI niche has been recognized by Google. And with a steady and increasing ranking, we’ve been able to out match, former top competitors.
